Create Your Own (Top Banana) Website For Your Private Practice

So, you say you're an introvert and you don't like to cold calling, networking or speaking in public in an effort to get known and to get new clients. Or maybe you feel 'technologically challenged' and find the idea of creating your own website intimidating. Whatever the reason, creating and maintaining a website offers a simple and effective way for therapists to market their services.

As a therapist, what's so important about having a website?

Great websites accomplish two things:

1. They help people get a feel for who you are and what you are all about from the comfort of their own home/office.
2. They make it easy for potential clients to take the next step by taking action -reaching out to you for your help.

When it comes to marketing your services on a website, keep in mind what the best websites have in common, they:

- Are simple in design.
- Are a reflection of your personality and style.
- Identify the pain/problem of the potential client.
- Identify a potential solution to that pain/problem.
- Offer something free (quiz, report, newsletter, etc.).
- Have a 'call to action' for the reader to take the next step with you.

If you've decided that a website is right for you (or you want to refresh an existing website) where do you start?

First, 'Google' 'therapist' or 'counselor' and see what comes up. Take a look at fellow therapists' sites and make a note of what you like/dislike about them. Though checking out your competitor's sites may be helpful be aware that some of them may not be making any money from their sites. Try searching other websites and making note of some that you particularly like. What is it about those websites that appeals to you? The colors? The Use of Photos? Personal Stories? Layout? Writing Style, etc...

Second, you need to create your site quickly. You could find a designer who can design a site for you. You can do this by asking for referrals or simply choosing a website you'd like to emulate and emailing that person requesting the contact information for their designer. Often this can be an expensive option. That is why I am now offering therapists a reasonably priced alternative - a way to create and update your own website - especially if you aren't very technically inclined. To check out our templated "build-it-yourself" website option, please visit: http://www.EasyTherapySites.com

One word of caution: If you approach a designer and are quoted thousands of dollars, run away. IBM and Microsoft may have the budget and the need for pricey websites, but yours does not.

I look forward to "seeing" you on the web!