Does Your Website Reflect You and Your Coaching Style?

If you had your ideal client in the same room with you, the one person on earth who is most in need of the service that you have to offer, what would you say to that person?

It's just the two of you, face to face, in a room with one table, two chairs, four walls and no windows. You have just a few seconds to get their attention, and if you manage that, you then have just a few minutes to tell your perfect client why they should choose you. You - over the thousands of other coaches. The clock is ticking. This person is in a hurry.

· What's your story?

· How did you get to where you are now, which is, in the position to be uniquely qualified to help?

· How can you help them (give them specifics)?

· What do you bring to the party that is so unique that no one else on the planet can even come close to matching?

This is what your website should convey. Tell your story to your ideal client in a way that is compelling, energizing and almost poetic. Invoke curiosity. Entice, persuade and always, always, always make it as easy as possible for a potential client to hire you. This means giving your services and fees upfront, giving contact information on every page, and not making them jump through any hoops. I'm going to reveal one of the main ingredients of an effective website, and by effective I mean one that brings you clients.

It's one that invokes feelings. Emotions.

See, when people are surfing the Internet they have their guard up. And justifiably so. They are constantly bombarded with advertising. There's the slick sales people, the scams and the utter lack of integrity that runs rampant online, so there's a very thick wall of skepticism when your visitor arrives at your site. And skepticism is a very powerful emotion. So when you trigger an alternate emotion in your visitor you begin reaching them on another level. The wall of skepticism starts to lift and you are being given some wiggle room to state your case. This isn't easy, and this is why people hire professional copywriters.

Sure, there are the obvious emotions that you can bring about with your copy, like fear, envy and greed, but everyone is going for those emotions and consumers know it. But what about the others? I mean, there are a whole multitude of human emotions that you can tap into. How about vanity, pride, boredom, sadness, love, pessimism, anger or guilt? There are literally dozens that you can speak to with your copy, and much of it has to do with what ache you are trying to fix with your potential clients.

When you invoke the right emotions with your copy, your website visitors will begin to see themselves as potentially working with you because you are speaking their language. It will be like a breath of fresh air to them. They'll say to themselves, Wow, _________ gets it! Then watch how fast people start contacting you.

Take a look at your website and see what emotions you're tapping into at the moment. If they don't jump out at you then they're not jumping out at your visitors either. Remember, you are always in control of what your website visitor does. The minute you lose control, the instant you yield to your visitor, they are lost, confused and exiting out the nearest door.

Your website visitors want you to be in control. They want you to help them. It's your turf. Your place. They are a guest in your house. Make them feel at home, welcome and comfortable. The text you use and the manner in which you use it is the key component here. Your design and navigation help it along, but the way you bring forth your message is, first and foremost, in your words.

When potential clients surf the web to begin their search for a coach and they reach your website, they will, in essence, be sitting in your room and many other rooms, a room much like the one I described above. They'll be going one on one with you and potential coaches to help them set goals, attract abundance, follow their dreams, find their true self, be a better parent, a better spouse, a better person, grow their businesses, or any number of other individual objectives. Your website is your room. Look at it in this context, or if you don't have a website yet, consider this as you create one.