Flash Game Design For Viral Marketing - An Explosive Traffic Boost

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Flash Game Design For Viral Marketing - An Explosive Traffic Boost
One of the most effective forms of marketing has to be viral marketing, particularly through the use of online Flash games. Many well known brands are using this method to put their message in front of new audiences. Definition The term viral refers to the way in which these messages are spread, be it by an email, a funny video or a Flash game. As opposed to traditional mail-shot marketing for example, having the material online means that it can be duplicated indefinitely and sent from person to person on a massive scale. The success of these "virals" depends on how many people choose to pass it on to their friends or colleagues, so the idea or concept behind the game must be good, original and addictive.

Once a game has been created there are several areas where it can help with marketing your product.

The first is education. A well crafted game can educate the audience about your brand/promote a message whilst they are playing.

Second is what's known as "stickiness". This term refers to the fact that visitors are more likely to stay on your site for longer periods of time to play the game, or revisit at another time to play again.

Third is community. A game with a high score table will encourage players to invite their friends to try and beat them, and potentially create a discussion offline as well as online.

Finally, there are literally hundreds of game directory sites which get thousands of visitors a day, people wanting to play free games online. The owners of these sites will be more than happy to include your game, just make sure it includes your logo and link to your website inside the game. Many of them also run weekly or even daily e-mail newsletters announcing new games that come along, so to also get on these lists would be very useful.

This can be a massive source of traffic.

All of these will produce a lot of traffic to your game, but it is important that there is a definite call to action. Quite often the action will be for a user to sign up to a newsletter. Gathering data like this is very valuable and can be used later on for further marketing.

Tracking
With the addition of tracking within the game it is possible to see how many people have played the game, how many played it more than once, where in the world they came from and whether or not they forwarded it on to a friend. This is all very useful data which allows you to measure the success of the campaign.

Timing
One of the best times to create and release a Flash game is at Christmas. There's the opportunity to theme a game strongly, and it is more likely that people will be willing to spend time playing these games. There is also the opportunity to use the game as an "electronic Christmas card" which you can send to your clients to thank them for their business over the previous year.

Encouraging the viral process
The aim of viral marketing is to get people to forward the game on to their friends to create the viral effect. The chances of this happening can be increased by offering an incentive such as entry into a competition or a money off voucher for example.
 

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