Give Life to Your Website Through Photos!

An important design element that can give life to your site is photos. Photos can add a lot of character to the site, put visitors in the correct frame of mind to view your site, as well as help someone determine in the first five seconds if they should even bother looking at any other pages.

The most important thing regarding photos on your site is to make sure that they are optimized. This means making sure the photos are clear, properly sized, and grab attention. If photos have to be a small size to fit on your page, add on the ability for a visitor to increase the size of the photo to get a closer look if they wish. Also, do not leave blurry or unclear photos on your site. Visitors may equate your inability to take care of that small detail with the inability to accurately take care of their detailed order.

Adding a caption below photos may also help to increase visitor interest. Tell the visitor exactly what you want them to look at in the photo. The photos should match the text on that page. If the photo relation is not obvious, this could really help so that your visitor does not say "I don't get it."

Another important thing to keep in mind is the number of photos you have to put on your website. It is best to use multiple photos throughout your site. If a visitor is taking the time to click from page to page of your site, they are obviously looking to learn more. So why keep showing them the same image over and over? This is not going to make a great impression, instead it could give off a negative impression such as you do not offer a large supply of product or that you were too lazy to go out and get other photos for your site.

Finally, make sure that your photos are exciting and motivate visitors to take action. Do you think a photo of the front of your building or a sign with your name really gets visitors excited? Try to put yourself in the visitor's eyes and think about what you would want to see.

Remember, your goal with photos is to make it easier for the visitor to envision themselves being helped by your product or service.