How to Design a Direct Marketing Website

If you want to make more money with your website and generate a steady stream of fresh leads who stay, pay and refer then you'll want a direct response website design.

You see, what happens is most businesses put up a website that are nothing more than a big electronic business card.

A business website should not only give your prospects information about your business but it should also generate leads which turn into sales.

If you want a direct response marketing website design then below are 9 website design principles you MUST follow:

• Big Benefit Headline with Tons of Curiosity: Your headline is what grabs your customers attention and gets them to read more of your website. This also goes for your offline direct mail pieces as well. The first job of your marketing is to grab your prospects attention and a big fat benefit laden headline is the you go about this. Your headline should induce them to stay on your website or continue reading your ad. Make sure your headline contains your products biggest benefit and uses curiosity.

• Irresistible Offer: You must have something to offer to the site visitors. It can be in any form such as free video or free report. This helps to create interest and the site user feels there is something in store for him and this helps to get more opt ins as well as business leads. This also reinforces you as an expert by giving away some free information and helps build a relationship with your customer.

• Use audio video presentation: Videos help make your website "sticky." What I mean by being sticky is that it gives your prospects a reason to stick around on your website. It will also leave a good impression on the minds of your site visitors. It will give them a feel that you maintain professionalism.

• Include testimonials: Testimonials in a very subtle way promote your products and services and the prospective buyers get more convinced about trying your product. But, it should seem only like an opinion or review and not as a sales material. The best testimonials are before and after testimonials. For example, " Before I started using xyz product I was frustrated and broke but now I am making an extra $5000.00 a month and loving life. Also, always and I DO mean ALWAYS use first and last names of the person giving the testimonial and use their picture if possible.

• Quality Content: your content should be informative, crisp, entertaining, and grammatically correct and its language should be easy to understand. Try not to use jargon and always strive to simplify things.
• Use Opt -ins to generate business leads: it is sfootwear.com">uggested to all the online businesses to make liberal use of opt ins to get good business leads and to increase sale conversions. This is where you'll want to offer email tips, your ezine or online newsletter. It's even better if you can get their mailing address and mail them a physical newsletter or free report in exchange for their name and email.

• Be conversational : Writing in a conversation tone addressing the person is a fantastic idea to give your site visitors a feel that you are genuinely concerned with their problem and want to find them a suitable solution.

• Be approachable: Be flexible in terms of approachability. Give different options to your site visitors to contact you such as email, fax, phone number and so on.

• Provide a legitimate business address and phone number: there must be a proper business address and phone number as it adds to the credibility and your site visitors get a more professional feel about your company. You also want to make sure your address and phone number is in a place that's easy for your prospects to find.

So, there you have it, 9 ways to improve your website today so you can start making more sales, almost over night!