Phrases That Pay - More Important Than a Bells and Whistle Design?

What makes a viable website?

I get asked this question more than any other question, and the answer is often simpler than you think.

We all know about the basics, good navigation, clear and concise layout, avoid stark colours for text and of course never add banners for the sake of it. But what can turn a good, clean website design into a money making machine? No, not a get rich quick scheme, but an effective, well presented income stream that can last the test of time.

The answer is simple, content. Good old fashioned, well written content that does not baffle or detract from your main aim, that is to sell your product and/or services.

With well constructed content (pay attention to grammar please...), you can turn even the most monotonous product or service can be interesting with a little thought. Your overall aim is not to impress them with your design skills and great widget performance, but to SELL.

Turing waffle into phrases that pay

Website marketing and promotion, is it about a fancy abstract website or about selling online? Effective headlines are the key element in grabbing viewers interest and attention and rapidly turn waffle into phrases that pay. Just for one moment, think about some of the TV ads you watch, they last on average for 30 seconds and some of them show you the product at the end, some only show you the product title.

In a myriad of great action, special effects and barn storming thrills and spills, who knows that they want you to buy a can of fizzy pop? Not me. Marketing online is no different. I once viewed a website with many pages and only ONE PAGE that told me what I was interested in. It had flash banners, pop up surveys and many more features, but I lost interest and left.

Your product is the star, so let it be seen...

For example, you are reading this article because something in the title got your attention. You continued to read because you may be interested, now buy my widget please it is only $X.XX. See what happened there? That is what I call a linked call to action.

The human mind can do much more than we are aware of, so tap into it, lead your viewers to your linked call of action. Take their hand and sfootwear.com">uggest that yours is the number one product. Cast your eye over the below suggestive content,

1. Grab your viewers attention, make them want to BUY your product

2. Tell them about you and your vision and why MY services will add to your business

3. Do not just shove PRODUCTS into the viewers realm, give them a direct benefit of buying

4. Act NOW before somebody else takes their custom

Four points that not only emphasise how to lead a viewer by the hand, but also SUGGEST to their subconscious that they are doing the right thing. Never be afraid of using hot words such as BUY NOW, SAVE MONEY, ORDER NOW, FREE, etc. It is vital your visitor acknowledges that you are offering a service not a reference point. Also try and quantify the sale or contact in the headlines.

Effective headlines do 80% of the selling

In writing your headline, be concise and accurate. Consider these two headlines...

• With a record second to none, we can put you where you below
• Order your widget today for $xx and get another one FREE to promote your website in your marketplace

Which one do you think would let the viewer know what is on sale, how much it costs and what does it do? Back this headline up with at least 3 calls to action in your product page using hot phrases and you are on your way to creating a website that pays.

If the widget is lost in a myriad of bells and whistles, not only will your viewer become confused and leave, but he will NEVER return.

What makes an effective website?

That is a million dollar question and is the subject of another article for another day, however, keeping your design focus on the product and the target audience will help your business grow effectively.

In summary

• A viable website is easy to use and understand
• A viable website promotes the product not artistic impression
• A viable website gives it's viewers respect
• A viable website uses hot phrases and effective call to action points
• A viable website never waffles for no potential financial gain

This information is not relevant to all websites, but when selling online, it is a template that can promote success and move your website into a new realm as an effective income stream.

Thank you for reading.