A Womans Work is Never Done

Or a man's for that matter!

And neither is your Web site!

How many times have you said you'd launch your Web site just as soon as you added one more page or changed some of the wording in your "About" page?

What about the time you decided to change the "sign-up box" for your ezine? Perhaps you didn't like its placement on your site. That decision took you 10 extra days before you could move forward.

And so the time for launch never quite seems to come because the formatting doesn't look just right! Or you always find something else to add to one or more of your pages!

You get the picture

Could it be you're holding yourself back because you don't quite have the confidence to move forward?

So instead, you may sit and lament about all those "movers and shakers" around you that are creating names for themselves, that are taking steps to move their businesses up a notch or way ahead.

Your inaction is causing you to mark time; you see yourself as being left in the dust.

If you were to take a poll of those you admire and most want to be like in the same (or similar) industry as yours, what do you suppose they would say about the birth of and activity leading up to their business roll-out?

Would their responses read like yours? Procrastinate with a capital "P"? How long did it take them to get their Web site ready and up so they could be open for business?

Of course, there can be unforeseen circumstances that keep you from going live with your Web site. At the last minute your tech support may not be accessible to change some of the copy. Or perhaps you discover a hitch with you web host. Maybe you're waiting for a check to come in. Or a family matter intervened.

Aside from situations like these over which you have little or no control, it's really best to just go ahead and set a date to publish your Web site.

And then just do it!

Once your site is up and on the web, made alive and public, it does take a couple days or so anyway for the site to get into the "eyes" of the search engines. During that time, and all the days and weeks that follow forever after, you can take many other steps to get your Web site into the hands of your prospects and clients.

You will also want to make it a point to periodically make changes to your Web site anyway in order to keep it fresh and something the "spiders" will eagerly want to nibble on.

Continuing to "sit" on a Web site without ever launching it accomplishes two things; one, you remain on that treadmill that barely moves you forward, you really never go anywhere. And two, you are able to continue to "woe is me" how everyone around you has everything you don't because you can't find prospects or get clients.

Much like with anything in life, in order for things to happen you have to make them happen. Now, of course, some things are beyond our control so that's not the focus of this little missive. However, the fact remains that some of us may let a lack of confidence keep us from not doing the things we love, of not taking the chance to land on the next stepping stone.

And in the end about all we can do is just lament about how all those others are so much better than we are.

That's really not true.

So the first step is to launch that Web site.

One you do that, you'll find a whole new confidence you didn't know you had and prospects and other connections will soon follow.

After all, they can't come to you if they don't know you exist.